Konietzko described their early development of the concept:
“ We thought, "There's an air guy along with these water people trapped in a snowy wasteland... and maybe some fire people are pressing down on them..." ”
The co-creators successfully pitched the idea to Nickelodeon VP and executive producer Eric Coleman just two weeks later.
The show was first revealed to the public in a teaser reel at Comic-Con 2004, and aired February 21, 2005. In the United States, the first two episodes of the series were shown together in a one-hour premiere event. A second twenty-episode season ran from March 17, 2006 through December 1. A third and final season, beginning September 21, 2007, featured twenty-one episodes rather than the usual twenty. The final four episodes were packaged as a two-hour movie.
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